Ep. 41 The Culture of Competition: Exploring Horse Welfare Perceptions
In this episode, Erica Cheung explores her PhD research discovering how equestrians perceive and navigate horse welfare, drawing on interviews that reveal the complex role of culture, tradition, authority and cognitive dissonance in shaping everyday decisions. From normalised practices to moments that challenge long-held beliefs, this conversation examines both the barriers to change and where opportunities for progress may lie. We also discuss Erica’s ongoing PhD research, including quantitative work and analysis of public responses to high-profile equestrian incidents. You can view this paper here: https://pmc.ncbi.nlm.nih.gov/articles/PMC12304784/